Nintendo Wins - everyone else just move along now
CNN Money is reprinting an article from Business 2.0 on just how and why the Wii and DS have become so wildly popular, and its not just the price point on the hardware and on the games. While everyone else was thinking that nintendo was a has been or a wanna be, back in the board room, something interesting was happening at the company. CNN States:
Iwata and Miyamoto eventually concluded that to gain ground, Nintendo would have to do something about the game controllers, whose basic design had hardly changed since the first NES paddles. Changing how the controllers interacted with the consoles would mean changing how engineers designed a system’s electronics and casing and eventually the games themselves.
The first product to test the new strategy was not the Wii but the DS handheld game system, released in 2004. To appeal to a broader audience, Nintendo abandoned the kid-friendly Game Boy name it had given its other popular handhelds, while building in Wi-Fi networking, voice recognition, and two touch-screens. Source CNN Money
We have played with all three of the major new consoles, and the Wii is fun when the kids are over, while the other boxes just stay on the shelf in the back room. And that is the point, the kids and the parents can have a good time with it, and isn’t that what game play is all about?
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