Google Trends on Web 2.0
Using the new Google trends tool at http://www.google.com/trends we took some of the major buzz words out of web 2.0 to see how they are trending over the last three years, and come up with some interesting stuff.
For example, the subject “Web 2.0” come in pretty sad in that only 3 of 10 cities is mentioned in as a data source, America and English don’t even come into the top 10 over the last 3 years even though there is a lot of English material on the subject, Taiwan, India and Singapore are the biggest regions looking for web 2.0 material.
Web 3.0 trends out trends out even worst with only one American city looking for information, and that of course is San Francisco, America is not even on the rest of the map.
Internet 2.0 fairs about the same as Web 3.0.
Gadgets fair the worst, no American cities, regions, but a lot of UK and English searches on the subject.
Earlier the Pew Internet survey had indicated at around 8% of Americans was actually participating and making stuff for web 2.0. They had also mentioned that somewhere around 49% of all survey takers for some reason or another were just not getting technology. The empirical evidence from Google trends would seem to carry that concept forward, under the premise “If you don’t search for it you are not interested.”
This makes for an interesting set up for where America is going in the technological age, and how we are going to approach adoption and adaptation to technology and the many good and bad things that it brings to someone. We know that there are people who are addicted to their blackberries, we know about laws banning texting while driving, and we know that the internet is an incredible window into the world and how other people think.
The question we have is “America just not interested anymore.” On the other hand, is this just more fallout from the Web 1.0 bubble, in that we collectively and in very large numbers just do not care unless we are involved in it directly? Google Trends opens up a very interesting door into the things that we find are interesting. With so many Web 2.0 web sites opening up, and looking at such a small percentage of the population as omnivores, fighting over the small audience is going to be one of duration rather than anything else.


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