20 Million and I will sell you a blog

October 3, 2007 by: admin

Leave it to the hype spinners, make a couple of deals on the order of MySpace, get Microsoft to kick in a few hundred million dollars to Facebook. Get Google and Yahoo purchasing web 2.0 companies to compliment what they are already doing, and then let the hype spinners enter the room.

Although the point is well made, it might be better for traditional media, meaning newspapers to outright purchase a blog rather than try to build their own facing the competition that all new blogs face. Henry Blodget states:

Analyst Doug McIntyre at 24/7 Wall St doesn’t have specific thoughts on the valuation, but he makes a persuasive case about why TechCrunch and other big blogs will eventually be bought for big numbers by big media. Source; Alley Insider

Then of course, this is just going to trip everyone from Robert Scoble to BoomTown about the relative merits of the case, from tweaking people to Google running amuck at 2000 dollars a share. Let the hype begin, and that is what this whole thing is about, glaringly obvious at this point.

Hype.

Just Hype, it is all about getting people to invest in everything because some pundit said it was a good idea, not based on the merits of the case. This might mean that we will get a return on 1999, it might mean that smart money is going to flow from busted junk mortgages to Venture Capitalists, who will invest in increasingly crappy companies hoping to turn a buck.

This kind of stuff just brings out the freak in everyone.

Don’t buy it, avoid it, avoid it like the black death.

In the mean time it makes for some funny reading for folks who have long memories, and remember what it was like to watch technology melt down in 2000 and 2001.

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