Time Warner says it was wrong to sue customers

In what has to be a one of a kind speech, the head of Time Warner Edgar Bronfman that the mobile industry should not make the same kind of mistakes that the music industry made. This is a great win for people who want to own, buy, and consume music. But nothing in this statement will be worth while until the lawsuits stop, and some form of accommodation is reached between P2P, Bittorrent, Users, makers and suppliers of digital entertainment.

It is all good and well to have an epiphany; it is something altogether different if no action is taken on that idea.

“We used to fool ourselves,’ he said. “We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong. How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won.” Source: PCPro

In all this is an interesting about face for a music executive, and going back to business 101, it is always the consumer that have the final say in what they do. With many customers unhappy about what is being presented in terms of music and other digital entertainment will find other ways of doing things. That has been a standard business concept, everyone wins when the customer gets the product and experience that they want to have.

Customers might not always know best, but they do know what they want, and there are plenty of clever people who will give customers what they want.