It is not piracy that is to blame its Wal Mart

Maybe the music industries issues are not all about piracy, but also a secondary confluence that we have heard of but did not really think about. The Motley Fool though comes wading into the RIAA and its minions against everyone on the planet with an interesting take on things.

Maybe it is not piracy that is the full issue much to the consternation of RIAA et Al, but another even bigger side band, independent artists, going their own way, using alternative methods to distribute music, mainly wal-mart.

With discount department stores, live event promoters, and premium coffee houses becoming the new music brokers, is it any wonder to see the majors reeling? It gets worse. Madonna, McCartney, and The Eagles proved marketable…The ability of Wal-Mart, Starbucks, and Live Nation to generate adequate promotional muscle for The Eagles, McCartney, and Madonna will make it that much easier for proven acts to snip the strings in the future. Source: Motley Fool

So while the industry burns down around the old model, the new model looks promising, sell at cost or for small profit on line, sell the albums at Wal Mart, Starbucks, and other venues including Amazon where you can really cut your own deal with some software and a lawyer. Use the on line sales to promote off line sales, to promote the concert gig or touring gig. All of this without signing to a label, or feeding the RIAA and its minions machine against everyone else in the whole world.

There will always be piracy, there has always been some form of piracy, the point where the sanity begins is when you embrace chaos and work out a path that leads to less chaos. While the RIAA and its minions are busy looking elsewhere, the rest of the world has moved on, and that is the good thing. In a few years or a decade, it just won’t matter.

Tags: riaa, wal-mart, motley fool, music, minion, money, business, model