Image by gniliep via Flickr When I was at a conference last week, I pulled out the laptop, the cell phone and started live blogging and tweeting what was happening. It did not matter if anyone was interested or answered back, but was just having fun at the conference.

Here is what was amazing to me, was that I am in a room with some 50 to 60 startups, which were going to listen to a presentation from two companies about how they have grown their new startups from nothing to something wonderful. However, what I was doing on my computer and phone was PFM (Pure F’ng Magic) to a significant portion of the audience.

I was asked a lot “whatcha doing?”, and then was asked to describe it in plain English when I went into the idea of “live blogging” and “live tweeting” an event. The idea just went over people’s heads, and this is something, a technology and communications process that I take for granted.

Either we have not gotten the idea out in the blogosphere that people go to events, and live blog and/or live tweet events, or we have not even scratched the surface of the blogosphere and there aer still many cool things to do. If a business today does not get live blogging and live tweeting, recording an event and dumping it on YouTube, or anything else that a blogger/citizen journalist is going to do today. How do we reach them, how do we help them, and how can they help us. While we ramble on about ratings, page views, and processes, somehow we left many people behind on the adoption curve.

You know that Twitter is hot (along with Pownce and Jaiku) when business week covers it, but is business week the only way that companies are going to get wind of the new stuff that is constantly coming out?

As citizen journalists, how do we reach a greater number of folks in the communities that we exist in. If a startup never heard of Techcrunch, what is the viability of that startup? I know one conversation that I had with one startup CEO, he wanted me to do a write up on his stuff, and I said “no, I’ll do an in-depth interview after you get your Techcrunch write up, that way you get better coverage”, and he had no clue who Techcrunch is, or why he should go there first. He was unaware of the idea that Techcrunch covers first or not at all, and I wanted to maximize his time to give him the biggest bang for his buck. No this person had never heard of twitter either. Had no idea what a blogger could do for his company, and so on.

Did we miss it on social media? Or are companies just not paying attention to the social fabric around them, and if they are not paying attention, how do you get them to?

So what we have done at Techwag is put our contact address under our Feed burner chicklet, so if you have something you want us to write about, or want to do an in-depth review of your technology, like we have done here, and here, then contact us. Bloggers, twitter, social media, Facebook, MySpace, all of these are your friends if you can make the investment in time to keep them up. If you are a technology startup though, learn the ropes, learn the rules, and learn how to use social media to your advantage. When the NY Times or Business week will not cover you, odds are that there are enough hungry bloggers in town that you have a bloggers only press conference that will grab people’s attention.

Tags: Techwag, bloggers, social media, social fabric, twitter, tweets, live blogging, blog, press, management