TechWag

If there is a reason to be happy today, it is the end of the very odd didn’t get them Jerry Seinfeld and Bill Gates ads for Microsoft. They were probably the worst ads ever, mostly because they were insulting (getting in touch with the common people, sorry world’s richest man? Not) or just plain old bizarre (shoe shopping, computer geek? Where is the duct tape).

While we all worry about the banking system, we need some good news today, and the end of this advertising disaster is probably the best news that will come out of the day. If what the NY Times and Techcrunch are saying are true, hopefully we will see a much funnier, and more meaningful ad campaign to own the entire PC moniker.

One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. “Hello, I’m a PC,” the engineer says, echoing Mr. Hodgman’s recurring line, “and I’ve been made into a stereotype.” Source: NY Times

Hopefully, these will be more in line with taking back the brand, doing it with humor, and making it so that everyone can get it. The ad campaign that we have all literally suffered through (has anyone really sat through the entire ad on YouTube?) for the last month or so has not had its intended effect, if anything it highlighted the disconnect between users and the boys from Redmond. Disjointed, irrelevant, stumbling, everything that Microsoft needs to correct in its own public image. Microsoft while still a powerhouse money maker that can be fun to work for needs to literally take back the horse. The last few years have been hard to watch, the commercials were harder to watch, let’s hope that the new commercials signal a turn around, not just in the public eye, but as a new mantra for the entire company.

Tags: Microsoft, ads, gone, Jerry Seinfeld, Bill Gates, thank goodness, its over with, cool

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