Image via WikipediaYou are doing it wrong.

The point is very true, when you go back and check the top blogs, there is always something fresh, new and shiny on their blogs, this includes just about everyone in the top Technorati 100. As Technorati rolls out the “State of the Blogosphere” this week, everyone is looking at the numbers and working out how well they are doing in relationship to what they need to do to meet their blogging ambitions.

While it is good to have ambitions, one of the things that is very interesting is the “blogging more than 10 times per day” the 22% that are following the formula of more than 10 articles per day, but not in the top 100. The other interesting number is the 39% who are blogging 5 to 10 times per day and not in the top 100. There has to be a mention of “quality” on this one.

It does not matter how much you blog, if what you blog is crap, spam, paid reviews, or other stuff that is so all over the map that you cannot maintain a stable audience.

Go back to school, there are many and with the economy suffering a stroke right now (and medical care is going to be expensive, some 700 billion dollars worth of bail out), this might just be the right time to go back and learn journalism.

Many of the top bloggers come from a writing/journalism back ground. They learned the ropes in college, or making zines, or starting up blogs. You have to know how to string words together so that they tell a compelling story. It is that back channel information of the 22% and the 39% that makes the story here. Not the ones who made it, but the people who are pushing stuff out the door, with no regard to quality control, or what they are doing.

Too many people fall into blogging thinking that it is going to be the big money maker, that is not always the case, you still have to have a story to tell, and you have to be able to tell it well.

Tags: Technorati, state of the blogosphere, report, story, numbers, school, journalism