Image via CrunchBaseIn internet terms, how long is too long, and how timely do we expect companies to be. When you take a look at Google, it has risen over the last 10 years from a nearly hobby product to the most important system for web masters and web site owners on the internet. We do not worry about SEO for Microsoft of Yahoo, most SEO (Search Engine Optimization) is aimed right at Google and Page Rank.

What is interesting is in digging around today after noticing that Google has a pile of very wrong keywords to describe two of my sites (see article here) the idea of waiting for two weeks for them to do anything seemed a bit long. There was also no way for me to change my keywords that Google thinks it sees directly, rather I am going to have to wait and see what a disinterested person is going to do. I do not really know if they are disinterested or not, but will they pay the same attention to those web sites that I am going to pay. Will they love them, and understand what went into making them, or in the case of my shiny new startup, know the dreams that ride on those keywords and showing up in a Google Search. Will they care as much as I do? Probably not, it is not their web site, they work for a big corporation, and there is always a bit of casual disinterest in consumer complaints when dealing with a bigger company.

The curious part is that this is not new, and many just simply move past it, but Google is a Web master’s critical infrastructure. If you disappear in Google, it is simpler to turn out the lights and go home rather than try to fight the machine. It is also quicker to turn out the lights and go home than it is to wait two weeks or more for Google to do anything if they are going to do anything. This is the rock and hard place, regardless of how it happened, that web masters could find themselves in. It would be easier if we could just ask for a complete reset and approve what Google sees in a web site, but then this might be something that will be harder to accomplish in the longer run.

If the system could be approved or not approved by the web master, there would be some way that someone would figure out a way to subvert the system. The slow response from Google is something that could be expected, but it would be more interesting if I could go ahead and work out what my web site was about and then submit it to Google for approval, rather than waiting on Google to do something, anything, an unknown something in the longer run.

When the critical infrastructure slows down, or becomes inaccessible, or otherwise cannot be fixed, altered, or otherwise taken care of to deal with the reality of today, not where the web site was after it was hacked, or overrun by spambots. There should be or hopefully will be, or must be depending on your situation a way for web masters to change things that Google sees about a web page or web site when the whole process is broken, and Google does not see what the web site is about anymore.

Tags: google, web master, critical infrastructure, changes.