TechWag

: Image via CrunchBase

With Google off doing its own thing, sometimes people and web sites will find themselves not getting any traffic from Google. There are ways around this; most of it relies on social networking, and just how much you do not want to deal with the vagarities of a big box company.

Linking to others – this is the easiest, keep on linking to other blogs. What is interesting is that not all blogs will post your back links to them. Sites like Techcrunch are very open when it comes to back links; other sites like the NY Times are not. Know if where you want to link to has an open link policy, where if you are commenting on their stuff, and you link to them, they link back to you.

Social Media – if you are actively participating in social media, in the longer run, and the more you share what you have, the more people social media will send your way. With huge consolidation systems like FriendFeed, Social Median, and yes, even twitter, you might find that you are getting more traffic from these systems than you ever got from Google. You have to be highly connected (more than a dozen friends), and you have to be participating for this to work.

Allow Deep Links – promote yourself through Zemanta, and other systems that help share the links. Other people will randomly link to you; this helps you in systems like Technorati.

Use Social Media – put up a digg this article link, promote stumble upon, and promote any of the alternatives to search and use the “real time web” to your advantage. While this might mean you have to add another widget to your word press blog, or to your blog (which ever system you use, there is a widget for it), in the longer run this will help out as well.

If you take a look at the history of John Chow, who was banned in Google for selling text link ads, and you look at the history of other folks who have been banned in Google, there are still ways of promoting yourself, your blog, and what you are writing about without relying on the major search engines. You will not see much traffic from Yahoo or from Microsoft, but in the longer run, surviving a Google ban is so much easier now than it was years ago.

Your blog might not even be in Google, but when people search for it, they will see you linked in Social Median, FriendFeed, Digg, Stumbled Upon and other systems, which will still drive traffic to your website. It is not pleasant, but by being open minded and being creative, you can still get traffic, and in some cases, more traffic than you ever got from Google.

Tags: Google, ban, survival tips, social media, John Chow, tipping point, interesting